Through a swirling, dark fusion of sonic grandeur and stripped down pop skeletons, ACTION ACTION are the result of a sea change - a chemical reaction in which synth-pop collides with guitar driven indie rock. Killer guitar riffs, feedback walls, dance beats and Mark Thomas Kluepfel's spine-tingling wail paint visceral, haunting images that explore the similarities of divine opposites like life and death or love and war.

Over the last two years, Kluepfel's prolific songwriting underwent a dramatic evolution, from the sunny pop songs of his previous project, The Reunion Show, to the more intimate work on "Don't Cut Your Fabric To This Year's Fashion." Kluepfel was joined in the studio by Adam Manning and Clarke Foley, respectively, guitarist and bassist for the successful pop punk band, Count The Stars. Dan Leo replaced recording drummer, Skully, shortly after to complete the awesome foursome.

The recording process was experimental to say the least. Recorded at Pie Studios in Glen Cove, Long Island and General George's converted studio in Lindenhurst, NY, the album was produced and mixed by William Wittman, famous for his work as Cyndi Lauper's exclusive producer for the past fifteen years. "Don't Cut Your Fabric To This Year's Fashion" features guest appearances by Eddie Reyes of Taking Back Sunday and Gary Bennett of Kill Your Idols.

The album title comes courtesy of Gene Hackman. While watching interviews with the cast of The Royal Tenenbaums, Kluepfel was struck by Hackmen’s use of the phrase, “Don’t cut your fabric to this year’s fashion.” “It stuck with me, it just seemed like such a great way to articulate a concept that really resonates with me, Mark explained.

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